Thursday November 12, 2009 at 2:04
9 notesEverything old is new again: Facebook and AOL - aiaio - the Alexander Interactive blog
What makes Facebook interesting these days? Basically the same things that made AOL a star a decade earlier.
- private messaging without an external email client: just like AOL!
- live chat: just like AOL!
- integrated games and shopping: just like AOL!
- every company feels a need to be there: just like AOL!
And here we are again, with consumers converging on a single site and companies clamoring to capture their attention.
AOL was eventually done in by a lack of openness and charging for options that were free elsewhere. So far, Facebook has avoided those mistakes. It will be interesting to see what social and economic forces drive its future—and whether it ultimately becomes something other than The Next AOL.
Tuesday November 03, 2009 at 12:33
5 notes“The core of the issue is this: the TV buyers have 50+ years of econometric modeling history that tells them if they buy X amount of GRPs or TRPs (Target Rating Points), it will generate Y in return. Everyone acknowledges that there are major flaws with this methodology, but are, for the most part, resigned to it; accepting it as the best we’ve got.
As video expands to other platforms, including online, digital out-of-home, and mobile, there’s a natural desire to take that same metric and apply. But doing so fails to account for the unique attributes of these new digital delivery channels — things like interactivity, ratio of ad clutter to content, dynamic ad serving, and so forth.
”
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Are All Screens Created Equal? - ClickZ
I’ve already talked about how online GRPs are not the answer. Not only are all screens not created equal, but there is a big difference between seeing an ad inserted into Lost on Hulu and an ad on a monkey video on YouTube.
(via everythingismedia)
Or the powerful custom integration and white label content executions that sites like blip.tv can produce. We’re seeing record interaction rates as we get better and better at figuring out how to make awesome digital video ads that WORK.
(via evangotlib) (via mikehudack)
This post was reblogged from Mike Hudack.
Wednesday October 28, 2009 at 11:56
34 notes
Losing Net Neutrality, Worst Case Scenario : Gizmodo
This is John McCain’s wet dream.
This post was reblogged from Soup | Anthony De Rosa.
Monday September 21, 2009 at 19:41
14 notesFCC Backs Net Neutrality — And Then Some.
Ryan Singel at Wired News
FCC chairman Julius Genachowski delivered Monday on President Obama’s promise to back “net neutrality.” But he went much further than merely seeking to expand rules that prohibit ISPs from filtering or blocking net traffic — he proposed that they cover all broadband connections, including data connections for smartphones.
Genachowski, Obama’s law school classmate, announced in a speech Monday at the Brookings Institution his intent to codify and expand the four current broadband principles (.pdf) known as the Four Freedoms and extend them to all broadband connections. He said that an open internet is necessary for economic growth and democratic participation. The rules were originally applied only to wireline broadband services, and the FCC kept postponing any ruling on whether they also applied to wireless services.
via soupsoup
This post was reblogged from Soup | Anthony De Rosa.
Tuesday September 01, 2009 at 12:34
2 notes“The NFL said Monday it will allow players to use social media networks this season, but not during games. Players, coaches and football operations personnel can use Twitter, Facebook and other social media up to 90 minutes before kickoff, and after the game following traditional media interviews.
During games, no updates will be permitted by the individual himself or anyone representing him on his personal Twitter, Facebook or any other social media account, the league said.
The use of social media by NFL game officials and officiating department personnel will be prohibited at all times. The league, which has always barred play-by-play descriptions of games in progress, also extended that ban to social media platforms.
Earlier this summer, Chargers cornerback Antonio Cromartie was fined $2,500 by the team for criticizing the food service at training camp on Twitter.”
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Tweet delete: NFL bans social media in games - ESPN
via Deadspin
I don’t think refs would benefit from being on the internet much.
(via peterwknox)
This post was reblogged from Peter W. Knox.
Tuesday August 25, 2009 at 8:53
1 notePublishers Are Killing Web Advertising’s Potential With Misguided Pricing | paidContent
rafer sez:
Nice, all online ad pricing is wrong. This concrete measurement crap is misleading. The “truth” is contained in offline ad pricing. We should apply that methodology to the Internet.
This post was reblogged from Scott Rafer's Blog.
Saturday August 15, 2009 at 2:04
Who, really, is The Associated Press accusing of copyright infringement? » Nieman Journalism Lab
If, say, Newser were to balk at a pricier contract and begin treating AP content the way it deals with other news organizations — headlines, excerpts, links — I get the impression that the AP would take action. “There’s no question that we see value in headlines,” Kasi told me, “and that value in the headlines is that we’d rather that it point to our publishers’ sites than some other site, for example, if all the other site is doing is simply cutting and pasting our content.”
Friday August 14, 2009 at 18:56
Hackers Use Twitter to Control Botnet : Wired.com
Hackers are now using Twitter to send coded update messages to computers they’ve previously infected with rogue code, according to a report from net-monitoring firm Arbor Networks.
This looks to be the first reported case of hackers using the popular micro-messaging company to control botnets, which are assemblages of infected PCs that can be directed to spy on their users, send spam, or attack web sites with fake traffic.
Arbor Network’s Jose Nazario, an expert on botnets, discovered the so-called command-and-control structure. Infected computers were following the Twitter feed “Upd4t3″ (now suspended) through its RSS feed.
“Basically, what it does is use the status messages to send out new links to contact, then these contain new commands or executables to download and run,” Nazario wrote. “It’s an info-stealer operation.”
The tweets turned out to be obfuscated links to sites where further malicious code and instructions could be downloaded.
Hackers have long used IRC chat rooms to control botnets, and have continually used clever technologies, such as peer-to-peer strategies, to counter efforts to track, disrupt and sometimes decapitate the bots.
Perhaps what’s surprising then is that it’s taken so long for hackers to take Twitter to the dark side.
There’s something ironic about this finding, given that Russian hackers allegedly used a botnet to take Twitter down for two days last week.
Friday August 14, 2009 at 16:57
Movie aims to rein in China’s online mob - msnbc.com
In the past few years, China’s Internet vigilantes have mobilized to root out, expose and shame people they perceive to be exhibiting corrupt or immoral behavior. Marked for their unfettered zeal, the literal translation of the Chinese term for this ad hoc group of sleuthing online activists is: “human flesh search engine.” Nevertheless, while the stature of this group of online watchmen continues to grow, a new Chinese movie may force the Internet phenomenon out of the online sphere and into the country’s public dialogue. “Invisible Killer,” produced and co-written by Xie Xiaodong, is the first movie to broach the subject of Internet vigilantism and dramatize the pitfalls of having a mobilized and motivated online mob administering its own brand of justice.
Friday August 14, 2009 at 0:07
146 notes
This post was reblogged from Soup | Anthony De Rosa.
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