Wednesday July 29, 2009 at 15:13

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Company Receives Patent for Podcasting

VoloMedia, a podcast analytics, advertising, and distribution company, just received a patent for “providing episodic media,” including podcasts. According to the company, which filed for the patent in November 2003, U.S. Patent 7,568,213 covers all episodic media downloads, not just the RSS-dependent downloads that power today’s podcasts. VoloMedia CEO Murgesh Navar says that the company doesn’t plan to go after individual podcasters, but that the company plans to “work collaboratively with key participants in the industry.” We do wonder, however, if VoloMedia can really claim to have invented podcasting in 2003, given that the concept was already under development by Dave Winer and others in late 2000 and early 2001.

The only company mentioned specifically in the announcement is Hulu (as an example for a content platform that might one day offer episodic, downloadable content), but in an interview with NewTeeVee’s Chris Albrecht, Navar also revealed that the company is already in talks with Apple and a number of TV networks.

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